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Thursday, January 26, 2006

VARs Can Generate More Leads With Experian

Have you been looking for more high quality leads? Sage has teamed with Experian to help VARs reselling for Sage generate higher quality leads by implementing better sales tools.

Experian’s database of business-to-business Sage-specific marketing information will include potential clients and will benefit the VARs working with Sage. Mike Kelly, general manager of indirect channel sales SME division at Sage, said, “A year ago our partner offering wasn’t as strong. This is part of a fresh new offering that will hopefully lead our partners into new sales opportunities.”

Sage not only wants to help VARs improve their sales, but there is some concern that leads will become outdated too quickly. Sage hopes to avoid this problem by monitoring the leads and keeping them updated regularly.

Read more on Sage’s new plans to help you develop higher quality leads through their partnership with Experian (link above).

Added by Joshua Feinberg