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Sunday, February 12, 2006

Computer Business: Firms Advertise on Roadside Despite Bans

In Arizona, many computer business owners have been using roadside signs to drum up additional business. Queen Creek computer repair business owner Jeremy Kent states that approximately 50 percent of his clients come from those that respond to his roadside ads. His company, My Computer Guy often uses roadside signs to inform potential customers of his services, despite the fact that such practices are banned in his area, and in many others throughout the country.

While Kent’s signs are professionally designed, some businesses with lower budgets have taken to simply posting cardboard on existing signposts, which is the biggest problem for local authorities and has them calling all roadside business signs “bandit signs.” While some signs are allowed on roadside property all have to be well beyond 33 feet away from the roadside for liability reasons. Posting any sign requires a permit, which costs $241.

Authorities have been systematically collecting all signs that litter the highways and are monopolized by real estate developer ads. Computer business owners like Kent who buy permits are frustrated by the decrease in business in the Queens Creek area that systematic cleansing of the roadside has brought. He and other professionals feel there is a double standard, since there are no real ordinances for unprofessional garage sale signs and other temporary structures.

Blogged By: Computer Consulting Professional Kit