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Wednesday, February 01, 2006

Computer Consulting: Building Your Firm Proactively

As a professional first starting your own computer consulting business, there are some important steps you need to take before you start serving clients; picking a company name, printing business cards, and carefully considering what kinds of people and companies you would like to pursue and how you intend to find them are crucial. These organizational tasks are essential to establishing a true mission and communicating your skills to your customers and potential customers.


Even if you aren’t sure you will stick with the business card design you’ve chosen or your company name, print cards anyway. Having a tangible business card to give out will jump start your marketing campaign and build a preliminary network of sales. Your computer consulting firm is going to change as you evolve and build a client base no matter what. But giving out cards to friends and family members will easily get the ball rolling for your business.


As a new business owner, you will have to start getting involved in local business organizations to meet other business owners and find clients. Find three or four trade groups, including one that is general and one that is specifically related to your industry and start reaching out.


Once you start getting involved, you will need to find your niche in the local community. You should start with an area of focus that you know something about. If you start with an area of expertise, you’ll find it easier to come up with a mission statement and marketing message that rings true with potential customers.

When thinking of a niche for yourself, think clearly about your background. Once you’ve chosen it, focus your early business development on small businesses in your immediate community that fall into your niche. You can even brand yourself by putting your industry focus in your computer consulting business name. You expertise will mean a lot to potential customers, and they will be more likely to choose you as a permanent solution.

Added By: Joshua Feinberg