Computer repair services are a critical component of an industry that thrives on competition. In order to provide the best services possible, you need to truly understand your client. Personal attention will help you stand out in your business.
SERVING YOUR CUSTOMERS WELL: LOST vs. LOYAL
Knowing more details about your clients will help in your effort to best help them solve their problems. Since a satisfied customer will more likely do repeat business with you, learning as much as you can about prospects will truly contribute to the growth of your company. You should analyze both your loyal customers and your lost clients in order to determine how you can improve or replicate successes.
Your lost customers are those that have switched to a competitor, and can teach you valuable lessons. Confront these customers and ask them to honestly tell you why they switched companies. You can call them, or simply send a survey card or letter. Chances are good that your personal attention could bring them back in your direction.
Loyal customers are your most cost-effective computer repair services clients because they do not require much marketing or sales efforts after the first year or so. Often your loyal customers will refer you to other professionals and help you build your business with little work on your part. But just because your loyal customers are dependable and less labor-intensive does not mean they should be neglected altogether. You should check in with them regularly and get their feedback or ask about ways you can continue to make them happy.
Because customers in search of computer repair services seek service that stands out above the rest in the industry, you need to make sure to pay close attention to both lost customers and loyal ones. Interview lost clients, and inspire loyalty in your repeat customers by paying close attention to them even when you might feel that there is no work to be done. These techniques will make you stand out in your field.
Added By: Computer Consulting 101 Professional Kit