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Wednesday, February 15, 2006

IT Marketing: Direct Mail Postcards

Direct mail postcards have two distinct advantages over other types of print advertising: (1) You don't have to worry about envelopes not getting opened since there is no envelope to open and (2) Postcards are less expensive than other types of mail. But, to write effective direct mail postcards, there are a few things you should know.

Keep It Targeted

You can't send out a generic direct mail postcard and expect it to reach a variety of different people. Rather than using this hit-or-miss method, instead target a specific group. For instance, if you have experience working with lawyers, send your postcard to law offices and express your expertise in your ad.

Build "Relationship" Marketing

You're not closing a deal with a postcard, but you are trying to get a response. If someone says, "Yes, I might be interested," and calls you, then you can begin focusing on their needs and closing the deal. You can also host a free seminar or offer to do a free needs assessment as a way of building that relationship.

Make It Urgent

There should be some type of timeline in your ad. Otherwise, the postcard could get filed away for six months. If they can get something free if they call in the next week, though, you will likely receive a far greater response.

Learn more about direct mail postcards and how to reach your audience in the complete article (link above).

Added by Computer Consulting 101 Professional Kit