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Monday, February 13, 2006

IT Marketing: Organizations as a Gateway to Business

In IT marketing, the key to business growth is meeting a lot of people and getting them to trust you. Joining a variety of organizations is one of the best ways to accomplish these goals, and there are three types that will help you find the best clients to respond to the solutions you provide.


General business organizations are your first best option as an IT consultant looking to expand your marketing reach. Some examples of local business organizations include the Chamber of Commerce, Kiwanis, or Rotary clubs. In this particular case, you don’t necessarily need to target a specific industry; the idea behind joining very general groups such as these is that it will provide you with the opportunity to meet other small business owners and managers.

User groups, such as a local Windows server user group, are other ways to meet people with similar interests that are interested in IT issues. This type of user group is particularly if you find that your firm wants to specialize in installing Windows-based networks. You can join a group that fits the interests of you and your staff.

The third type of group you can join to help your IT marketing efforts is the most specific – a very specialized trade group or industry-specific business organization. This group will be where you will find the exact types of clients you’re seeking. For example, if you are looking to work with those in the medical field, you might join a local medical association and attend their expos and other major events.


The most important element of IT marketing is becoming as active as possible in your community. If you can truly incorporate yourself into a niche, you will get higher quality referrals. People will know you, trust you and want you to succeed. Who you know will become much more important than what you know in the way of technical skills.


Although you need technical expertise to succeed in the IT world, that will not be what will create your relationships with clients and potential clients. Building relationships based on trust and involvement will be the best way to grow.

Blogged By: Joshua Feinberg