Generally, these clients will end up being frustrated at having to pay more for technicians with advanced certifications when they likely will not need those services, or even they do, they don't understand that.
So, start small with certifications. If you feel that you need specific training in some areas, go ahead and get it. As you increase your customer base, you may decide to specialize in certain areas and you can get the certifications as you go.
Although there are some exceptions to the rule, most clients won't understand your certifications, so start small and work your way up. Learn more about IT certifications and how they relate to your clients in the article, IT Certifications: Do Your Clients Even Understand Them? (Link above).
Submitted by Computer Consulting 101