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Wednesday, March 01, 2006

IT Marketing: Using Speaking Engagements

Speaking engagements can be a great way to introduce yourself to the community and let the businesses know about your services.

Using Others' Events

Speaking a chamber of commerce or small business meeting can be a great way to offer a low-cost seminar to individuals who already plan to be at the event. You have a captive audience, but to be most effect, you should keep everything low-tech and offer great advice to your listeners while giving them a reason to ask you more questions after the presentation.

Tailoring Your Speech

Remember to tailor your speech to your audience. Make your content generic enough to appeal to people from many different businesses but also make sure you mention working with specific professions whose members are likely to be in the seminar.

Offer Your Own FREE Seminar

You can also offer your own seminar in your store or at some other venue. Subjects such as virus protection and security breaches are especially popular among businesspeople. Getting people to come to your seminar is a little easier because it's free. You can also advertise when the chamber of commerce sends out their monthly newsletter to save even more money or you can use a targeted list to send out direct mail pieces.

Additionally, you want to keep the seminar to 45 minutes, and if possible, have several people from your firm speak to vary the presentation. For more on offering your own free seminar, read the complete article (link above).

Blogged by Computer Consulting 101