The Right Type of Partner
If you are going to be a generalist and sell services to the end user then you want to partner with someone who is a specialist in their area. Not only can they send referrals your way, but you also have somewhere to send clients for more advanced services which will make them even more loyal.
Good partnering relationships take work to find and maintain but once you've created the relationship, you will find it to be one of your most valuable resources. Learn more about creating partnering relationships by reading the entire article (link above).
Blogged by Computer Consulting Kit