Download This Special Report

Friday, March 31, 2006

Technology Assessment – Promoting Your Business through Exhibitions

Promoting your business is vital to your success. One important type of promotion is participating in exhibitions at trade shows and fairs. You can get maximum exposure for a low cost at these events. To get the most out of the experience, consider the following tips.

1. Design an Eye-Catching Booth

You will be surrounded by many other technology assessment professionals, so you want to stand out. Create an interesting and professional booth to draw visitors. Make sure you stock up on brochures, pamphlets, flyers, and business cards before the big event. There's no easier way to lose to the competition than to run out of contact information. Also, try to get all pertinent information from visitors – name, address, phone, etc. You may want to offer a prize from a drawing or some other gift to gather the information.

2. Set Reasonable Expectations

Some vendors get all worked up if they don't receive tons of visitors during a show. Remember one really good contact will make your time at a show worth it. Remain positive and set attainable goals.

3. Follow-Up!

This is the most important part of the process. You should follow up with visitors within a couple of days if that's what they requested. If someone suggested they would have a project in a couple of months, make sure you touch base with them in the meantime.

Exhibitions offer a great venue for making professional contacts. Be sure to present the best side of your company at these events. For more tips, read the full article (link above).

Added by Computer Consulting Kit