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Sunday, April 02, 2006

Computer Business News: IBM Targets Microsoft’s Customers

IBM announced the inception of a strategy to try to lure business customers away from Microsoft, offering incentives of as much as $20,000 to sales partners that can help bring those in the computer business over to IBM. This plan is designed to try to obtain more of the market, totally $2.5 billion for corporate e-mail systems and servers. This program is in part retaliation against claims Microsoft made as part of its “People Ready” marketing campaign stating that IBM had become too focused on services and was not interested in fulfilling the software needs of its clients.

IBM adds that its Linux system has experienced a 230 percent growth in the past year, and is being used by many businesses that want to get out of using Microsoft products for their office needs. IBM’s Linux programs, unlike Microsoft’s Exchange and Windows products can be used with software developed by other firms, and companies can easily switch all their software to IBM. On the other hand, Microsoft claims it is releasing a new version of the Office software this fall that will address problems of non-interoperability.

Industry analysts are pleasantly surprised by IBM’s work with this new campaign, stating that it shows a real interest and desire to compete and rework the company’s priorities to focus more on client needs. The market is evenly split at the moment between Microsoft and IBM, showing that the new competitive spirit is working.

IBM’s plan will also use the computer business’ 100 business partners that work with IT divisions. Each partner will receive $20 per individual e-mail account secured and up to $20,000 for every company that stops using Microsoft’s Exchange server and Outlook e-mail system in favor of Linux-based Lotus Notes and Domino server system. This program will hopefully not only increase the amount of IBM users, but also increase awareness of the Linux system.

Blogged By: Computer Consulting Kit