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Tuesday, May 23, 2006

ACT! by Sage Premium for Workgroups Automates Marketing Activities for Calvis Wyant Luxury Homes

Calvis Wyant Luxury Homes is using ACT! by Sage Software to automate marketing activities and keep up with progress. The system has become the primary mode of communication for the company so that they can keep track of progress on the homes and easily communincate with everyone involved.

According to Margaret Kelly, director of marketing and administration for Calvis Wyant Luxury Homes: "ACT! provides us with the competitive advantage of well-managed, timely and frequent customer interaction. With ACT!, we can target potential customers when they are most likely to fit a buying cycle. For example, we track land purchases in ACT! and schedule our marketing efforts to these prospects using the activity alarms function."

Debora Boyle of Action Consultants & Trainers, said, "Calvis Wyant previously tried to share customer data across its organization using alternative systems. None of these delivered the ease of use, customization and data sharing capabilities in a way the company required. By centralizing data in ACT!, employees have gained a complete view of all activities associated with each customer and prospect, and the company continues to increase home sales while building stronger relationships along the way."

Learn more about ACT! and how Calvis Wyant Luxury Homes is implementing the system in the complete article (link above).

Added by Joshua Feinberg