Setting IT support rates should not involve ethical dilemmas. You need to charge what will help make your business successful and long-lasting, which means you will not be able to just charge $50 per hour.
MICRO SMALL BUSINESSES AND IT SUPPORT
Many micro small businesses have more than ten employees, and many might even have a server. They typically know that they can’t get by with relying on cheap IT support, because they know in that area, often you get what you pay for.
You should focus on micro small businesses that are willing to pay more for better service, and this means you need to choose your clients based on their ability to pay you.
THE CLIENT’S DECISION
If you charge the same rates in IT support for small businesses as you do for your sweet spot small businesses, you will have a better time finding quality clients. The micro small businesses that need more advanced support can decide whether they need you and if they can afford you. If they think they are better off dealing with someone that can help them through emergencies or come in and make quick fixes, it is not your responsibility to convince them otherwise.
THE MORE COMPLEX THE NEEDS, THE MORE SOPHISTICATED THE IT SUPPORT
When more sophisticated problems come up, like those involving firewalls and dedicated Internet access, most low part IT support services cannot handle them. It is at this point that clients will need much more sophisticated help. There is no rule against charging micro small businesses $100 per hour at least for IT support. Your rate depends primarily on your business model and level of aggressiveness to solving problems and building your business.
Created By: Computer Consulting 101 Professional Kit