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Tuesday, May 16, 2006

Matrix Targets Partners Following Cisco U-Turn

For quite some time now, Matrix has held a strong anti-Cisco stance that often kept VARs away as making a choice between the two companies was simply too difficult. Now, however, the company is reversing their opinions and targeting current Cisco partners.

Many of the changes have stemmed from the company's new position as a Virtual Network Operator (VNO). According to Ian Smith, chief executive of Matrix: "Network Partners [the former distribution arm] was our last non-Matrix brand and now we have now rebranded it as a Matrix division. It will trade as ViNO (Virtual indirect Network Operator) and will sell to other integrators. This an opportunity for Premier and Silver-level Cisco partners to sell white label products and managed services. Customers want managed services, but a lot of integrators cannot afford the investment. We have invested £1.5m into our network operations centre."

Matrix is taking the steps needed to move into the future successfully. Learn more about their new stance and how it can benefit you in the full article (link above).

Submitted by Computer Consulting 101