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Wednesday, May 17, 2006

Small Business Computer Consultants – Using Direct Measures to Display Your Excellence

By using direct measures, you can let your customers know about your company, what you're doing, and how well you're doing it.

Tell Them Through Brochures

Brochures and flyers are great for letting prospective clients know exactly what your company is all about. By including services that set you apart from your competition, you can win many clients through this medium. A 24-hour phone line or response time guarantee can go a long way when companies are trying to choose between your service and your competitor's services.

Tell Them Through References

As a small business owner, you should ask previous clients for referral letters. Prospective clients can read about the superior service you provided and decide whether you are right for their company.

Tell Them by Doing

After reading letters and brochures, a client will expect certain things from you. Exceed their expectations by always going the extra mile to make sure their project goes smoothly. What you do will determine whether you have a one time customer or a loyal customer.

To learn more about promoting your company through direct measures, read the entire article (link above).

Submitted by Joshua Feinberg