In order to make the most profitable computer business possible, you have to start providing services to businesses and not just consumers.
Retail customers need service once or twice a year and will not need your service on a long-term basis but businesses will rely on you more heavily. For example, if your goal is to have $200,000 per year in pure services revenue for your computer business you have the following choices:
1. For retail-oriented clients, you can provide business to consumer (B2C) service. The person will spend $250 a year in services from your shop on hard drive upgrade, repair, installing Wi-Fi equipment, running a Cat 5 cable, etc. You need a lot of these customers in order to reach your goal. The customer might seem easy to manage with a small staff, but in reality this type of customer needs a lot of handholding. Plus, it will cost your computer business a lot in marketing and promotional material along with labor.
2. For business clients, business customers (B2B) committing to spending approximately $1,000 per month every single month will add up quickly. This means minimally per customer you are making $12,000 annually for your computer business. You need only 16 or 17 of these customers to reach your goal, which is a far more manageable number than the 800 retail client you would need. These businesses become a lifeblood, no longer based on transactions or one-shot deals. You will also gain less non-billable time, which allows you to maximize the efficiency of your computer business.
Added By: Joshua Feinberg