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Thursday, June 01, 2006

IT Consulting: Why The Sweet Spot Makes Sense

The sweet spot is where you should target most of your marketing and business efforts. You need to understand this concept so that you can successfully sustain your business.

A Great Starting Point

Sweet spot businesses make the most sense for new companies since they don't required advanced IT skills, but they are willing to pay reasonable rates for high-quality service. These businesses will have nice sized peer-to-peer accounts and you’ll grow into things with them - like small business servers, and small business suites with them in-house.

Pick a Few Technical Skills

Assess your strengths and deficiencies to decide which skills are the most important and pick a few to work on gradually. You can’t afford to spend 6 months to a year working on your technical skills while ignoring growing your business.

It's more important that your IT consulting business gets up and running by finding paying clients. You can grow your technical skills as you go but you can't survive on air if you don't get your business running successfully.

Submitted by Computer Consulting 101 Professional Kit