Your elevator speech isn't just for the elevator, though. You'll want to use it at chamber of commerce meetings and other occasions where you'll meet people for a limited period of time. By creating your elevator speech, you'll also be identifying the important aspects of your business, information that will come in handy when you create marketing tools.
Always remember to focus on benefits not features. Most companies offer many of the same products and services, but you want to emphasize how your company specifically will best benefit the end user.
Learn more about creating your own elevator speech when you read the complete article (link above).
Added by Computer Consulting 101