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Monday, July 31, 2006

IT Marketing: Using Your Elevator Pitch

Elevator pitches are a great way to quickly provide information about your company to those you meet at networking events or in daily life - let’s say, in an elevator. The premise is that you can get on the elevator with someone on the 20th floor and by the time you reach the bottom, you can succinctly tell them exactly what you do.

Here are a couple of examples of common elevator pitches:

“I'm xxx with xxx and we make it our business to help small and mid-sized businesses learn how to get the best benefits out of their computers, the Internet and networking productivity.”

“Our service team specializes in on-site business service and networking solutions. We also provide consulting in the areas of network development and ongoing maintenance.”

Elevator pitches can really help you get your foot in the door if you do them right. Remember talk about benefits not products. You will sell people on your services much more effectively if you focus on their needs and the benefits to them instead of yourself, your products, and your pricing.

Learn more about using an elevator pitch in the complete article (link above).

Added by Computer Consulting 101