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Monday, July 17, 2006

Network Integrators and Direct Mail Postcards

One of the most popular marketing techniques for network integrators is sending direct mail postcards. As a network integrator dealing with a direct mail postcard campaign, you need to be careful how you set it up so you don’t end up spending too much money.

One of the best times to do direct mail postcards is during the first few months of your business operation, and not a huge batch. Just send a small number of direct mail post cards so you can keep costs down and gather data about what works and what doesn’t for the next time.

The most important part of direct mail postcards is the heading because it will gain the first attention. The following tips will help you get the most out of this heading.

HEADINGS FOR DIRECT MAIL POST CARDS

1. Your headline and text should focus on benefits and answer the question, “What’s in it for me?”

2. The text of your headline should focus on the prospect and his needs and not on you as the network integrator.

3. Because you have about two seconds to get the reader’s attention, you need to spend a great deal of time brainstorming your headline so it speaks to the needs of potential clients, not your own purposes.

Added By: Joshua Feinberg