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Thursday, August 03, 2006

Citrix Takes Subscription Advantage Renewal Business Direct

Citrix channel partners are frustrated. The company has decided to take their Subscription Advantage Renewal Business direct. As of August 1st , advisors are transferring to an agency fee model.

The new terms aren’t helping partners at all. They can’t offer discounts. For assigned customers, partners must quote renewals at 100% list price. What do they get? Authorized advisors get 15% for influencing the renewal.

According to Tracy Butler, CEO of Acropolis Technology Group, a St Louis-based solution provider, (her company generates $100,000 per year on Citrix Subscription Advantage renewals): "I don't see any benefits at all. Citrix is not in the channel and shouldn't be dealing direct with clients. This is a step in the wrong direction. We've always been the Citrix badge to the client, but now they're backtracking. It undermines us in our clients' eyes.”

So, what does Citrix have to say? Well in their memo to clients August 1st, they said this: "Citrix will be your sole source for Subscription Advantage and hardware warranty renewals. With this change your Citrix Authorized Solution Advisor can provide you with renewal quotes . but payments will be made directly to Citrix."

What’s their plan? No one seems to know for sure, but you can learn more about the situation by reading the entire article (link above).

Submitted by Computer Consulting 101