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Monday, August 14, 2006

IT Marketing: Finding Your First Clients

IT marketing is easier once you have a few clients, but how do you find those clients? First, you need to take some basic business planning steps:

o You want to pick a startup date.

o You want to print your business cards.

o You want to tell everyone that you know

o You need some reference accounts

o You need to get referrals

The best way to get reference accounts and referrals is to volunteer with a catch. Volunteer your services to a local business or a non-profit. Here’s the catch, though:

“I'm going to do a heck of a job with you helping you upgrade your PC or update your website, but here’s what I'd like from you. In return, at the end of the half day, I’d like to get a reference letter from you and that you'd be available to take phone calls every once in a while from prospective clients as a reference. And secondly, I would like you to introduce me to three people who are active in your organization who are a qualified lead for me. People that either own their own business or manage their own business, that you know use computers on a regular basis and could benefit from my services.”

Those words right there will get you a great reference and excellent referrals. It’s just that simple. If you want to learn more, read the full article (link above).

Added by Computer Consulting Kit