Never use jargon. IT jargon is an immediate put-off. Customer testimonials, on the other hand, can create a badge of honor for your company, especially when the customers are well-known in your area. Additionally, you want to make sure you guarantee your customers’ satisfaction.
As much as anything, you want to personalize your copy as much as possible. Target a specific industry whenever you can. If you’re sending a letter and have a connection, make sure you mention it.
Finally, make it easy to respond. Provide a phone number, a fax number, and an email address so that they can respond. You’ll also want to add a sense of urgency by offering a free product or service if they respond within a certain number of days or by a specific date.
Learn more about creating sales copy that delivers in the full article (link above).
Posted by Computer Consulting Kit