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Tuesday, August 29, 2006

Survey Uncovers the Importance of Advice from VARs

While criticizing major computer companies such as Microsoft and Dell might be simple for end users, more are deciding to go with their products before considering alternatives according to the well-respected VARBusiness Market Insight Report.

This leading VARs industry survey asked more than 600 mid-market and enterprise IT professionals questions that explored the power of marketing, depth of the channel and scope or products of the top vendors. Eighty percent of those surveyed stated that they put importance on solution providers having relationships and getting advice from major VARs and companies such as Microsoft, Hewlett-Packard, Cisco or Sun. Because the major brands have established a name for themselves and trust among consumers, IT directors state they tend to value their advice and products. The survey showed that Microsoft was the greatest leader, even in the face of software security problems, antitrust accusations and other pitfalls.

Cisco came in second as the only company focused on networking in the top 10 list of brands. While Cisco is best recognized for routing and switching equipment, its high-profile brand name is helping it get into security, software and voice/data communications products.

Dell came in third place according to the VARs industry report with 46 percent of survey participants choosing the computer business. Its low prices explain its standing in the survey. HP came in closely behind Dell with 44 percent of survey respondents mentioning its offerings in printing, storage and servers.

The rest of the top 10 are IBM, Oracle, Symantec, Sun, Intel and tied for tenth, McAfee and Novell. Those vendors, including Xerox, SAP, AMD and Apple that didn’t make the top 10 list are not necessarily in trouble. The Market Insight Report also discovered that 34 percent would buy and 57 percent would seriously consider buying alternatives to leading market brands if recommended by solution providers. Those in the mid-market sector were said to be more likely to consider alternatives.

Blogged By: Computer Consulting 101