VARs have been running away from trying to make money off margins from selling desktops and laptops, but Tech Data wants to bring back those VARs. The real question is “Why?”
According to Bob O'Malley, senior vice president of U.S. marketing at Tech Data: "Ten years ago, it was all about clients. Then servers became more important and brought in bigger revenue. Now servers and clients are being separated--look at IBM and Lenovo as an example--and there is tremendous opportunity there. We will see new devices, new applications areas, new uses for tablet computing, and more work-specific client devices that require the expertise of the VAR to sell and support. We want to be ready for that."
Leslie Malone, Tech Data's director of client computing, also added, "Dependability is very big, and there's a huge increase in mobility. When we look in that group, we're also looking for ancillary products that complement [clients].”
Learn more by reading the entire article (link above).
Posted by Joshua Feinberg