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Tuesday, November 28, 2006

Integrating Marketing Surveys Into Your PC Repair Business

Marketing surveys can help you get useful information from contacts, prospects and leads as part of your PC repair business. Marketing surveys help you keep in touch with those involved in your business and find out what is going on with them after you make a sales call.

The number one goal with marketing is to keep your name at the top of prospects’ list, although you don’t want to use the same methods over and over again. A marketing survey can be a handy way to mix things up in between letters and phone calls and gets them actively engaged in a process.

Marketing surveys are the opposite of pushy because they are prospect-centric. To create even more prospect benefits as part of marketing surveys, offer a free tip sheet or report in exchange for completing surveys.

Guidelines for Marketing Surveys

1. Keep marketing surveys short and sweet.

2. Mail or fax marketing surveys four weeks after the initial sales appointment, conversation or proposal delivery.

3. Send another marketing survey six months after the first one and six months after that to continue an active dialogue with prospects.

Sample Marketing Survey Questions:

What is the biggest problem you’re currently facing?

What is the biggest business problem you’re currently facing?

How do you currently deal with your problems?

What do you believe a solution might look like to your problems?

What obstacle is preventing your from moving forward on the project we discussed earlier?

Do you have any friends, family members or business associates that can use our firm’s help with computer problems?

Additional Tips for Marketing Surveys

You should think about offering an additional incentive for filling out and returning marketing surveys and always end surveys with a thank-you.

Marketing surveys can serve the same purpose as prospect follow-up letters and provide yet another unobtrusive check-in point that doesn’t involve repeated calling, nagging and asking directly for sales.

Added By: Joshua Feinberg