However, most IT consulting firms will unfortunately never realize these…
Because they’re SO obsessed with learning about the gadget- or platform-de-jour, that their competitors run rings about even their most salient sales and marketing efforts.
And even when IT consulting firms ARE focused on the business-side of the business, there’s always a reseller channel program lurking around the bend ready to suck dry your last bit of marketing time and budget… only to leave you disappointed with its crappy nebulous results (ahem… “branding”).
I’m here to tell you that unless your IT consulting firm is the size of CSC, Accenture, or IBM GS (not likely), you just don’t have the time or money to waste your marketing resources on branding. Let the 8,000 pound gorillas market like it’s 1999.
You need much more directly measurable, accountable results for your IT consulting firm.
And it’s high time you learned how to get those marketing results for your IT consulting business NOW.
Learn how YOU can capture the hearts, minds, and wallets of the best IT consulting clients with free training on discovering the best IT Consulting Opportunities.
Contributed by Joshua Feinberg of the Computer Consulting 101 Professional Kit (tm)
