The Computing Technology Industry Association (CompTIA) has found that a lot of computer resellers, you know VARs, are having a hard time making the switch from computer reseller to solution provider.
Who would’ve thunk?!?
The handwriting has been on the walls since the technology bubble collapsed in early 2001 and then 9/11.
There is just simply NO PROFIT MARGIN left in reselling computer products as a traditional VAR or computer reseller.
The trouble is however, and I guess this is what CompTIA is out to “fix”, just like we do here at Computer Consulting 101, there a LOT of stubborn, naïve computer resellers and VARs who **THINK** they can outsmart and out-market 800 pound gorillas like Best Buy, Costco, WalMart, CDW and Dell.
So I really can’t say one way or the other whether CompTIA will succeed in its efforts to save the masses of VARs from extinction, but at least they’re trying.
Go check out this article by Pedro Pereira (“CompTIA Guides VARs Through Transformation”) on the Channel Insider Web site (link above).