As you are getting ready to get started in computer consulting, you need to exercise careful planning. Pick a company name, get your business cards printed, think about which types of customers you want to chase and where you will meet them. How can you accomplish all this?
When you are starting out in computer consulting, you need to print business cards. They probably won’t last you forever, because you may decide to change your company name, phone number or address. Just get them reprinted! But having business cards in the beginning can motivate you as you pass them out to all your friends and family members.
Talk about Your Computer Consulting Business
When you are out and about and meeting people at kids’ soccer games, church, synagogue or simply standing on line at the movies, you may have the opportunity to talk about your computer consulting business and hand out business cards. These informal networking opportunities can give you future business as these people can become a part of your extended sales force.
You need to get active in local organizations designed for small business owners. Look at three or four trade groups and start attending meetings. Examples: chamber of commerce; user groups; trade groups; industry-specific trade groups.
Computer Consulting: What Do You Know?
A lot of times it makes sense to choose a specialty in computer consulting that matches your background. You can always expand your services as your business grows, but if you start with a niche you already know, you will be competent and increase your credibility. You will also be more likely to develop a strong marketing message and be memorable to prospects. You will not be like everyone else your prospects might find in the phone book or anywhere else.
Are There Enough Prospects?
You need to make sure there are enough prospects in your computer consulting niche before you start to market to it. As an example, if you have a nursing background, you may focus early activities on small doctor’s offices. Just make sure there are 500-1,000 prospects within an hour of where you are located. This will help you target your message and get attention.
Think about branding your company with your industry focus by putting it in your computer consulting name, i.e., add “health care systems,” “medical office systems” or some other hybrid as part of your company name.
Blogged By: Joshua Feinberg