You should be able to target 70% of your business in the small business computer consulting market cornered with a balanced portfolio. Keep a very small amount of your business with home networks and consumers and then have 5 or 15% of your business geared towards larger businesses. While this plan does work for many computer consulting businesses, success really depends on where you want to focus.
Diversify
You shouldn’t have a single client that accounts for more than 10% of your computer consulting revenue. If you do have a client like this and you lose him/her, you will find yourself taking a huge revenue hit.
Just Get Rid of Bad Clients
Even if it makes you nervous, firing your bad clients can be really smart for your computer consulting business. Some clients will not be worth all the money in the world and will drive your computer consulting staff insane. You’ll see people taking sick days and trying to get out of going to see these problem clients. If you’ve diversified properly, getting rid of these terrible clients should be a lot easier.
What Are Some Reasons to Fire Clients?
Besides bad behavior clients, you may have some computer consulting clients that are not meeting their contract commitments. When this happens, you should be able to cut them loose without losing a lot of revenue.
A lot of management consultants say you should fire your bottom 20% of your customer list each year. While you don’t need to follow this exact rule, you will have to think about getting rid of the clients that put crazy demands and unnecessary strain on your business.
Your Ideal Clients Are Critical
You can’t stand for computer consulting customers that abuse you, harass you and stress you out. Other clients will be great to you and make the process of providing tech services a dream. When you diversify your client base, you will know how to replicate the good clients and fire the bad ones.
Added By: Joshua Feinberg
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