When you finish your long IT marketing sales letter, how do you know where to send it?
IT Marketing Tool #1: Advertising Lists
When you are looking for IT marketing lists, there are many you can choose. For example, in the U.S., the most popular are Zap Data and InfoUSA and are good places to start. When you need to rent mailing lists not in the U.S., go to Accountable List Brokers in Australia, List Angels in the UK or InfoUSA Canada listings.
If you want to get even more lists, you might consider going to your local chambers and industry trade groups or even newspapers and business journals to get IT marketing lists.
IT Marketing Tool #2: Trade Groups
As you build your IT marketing client list, you may end up with two clients that are in the same field, such as dentistry. If you have experience installing LANs and setting up networks for dentists as a result, going to places where prospects just like your current clients are will be easy.
IT Marketing Tool #3: Where Do Your Clients Hang Out?
Look for trade groups that those within your chosen specialty/occupation/industry would go. Then you can go to their meetings and conferences and take out a table at expos. You can become active as a panelist on something technology-related or write an article for one of their industry publications.
Keep It Modest
You should keep your involvement in organizations modest as part of your IT marketing campaign. Don’t join more than two or three industry organizations at a time. Get involved and be reasonably active, but don’t let it get in the way of your job (ie., don’t join the Board of Directors or anything with too much responsibilities). But do go to the meetings and look for word-of-mouth referrals.
With IT marketing, you need to focus on finding potential customers. Build your prospect list by buying or renting advertising lists and going to industry events.
Added By: Computer Consulting Kit
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