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Sunday, December 09, 2007

IT Marketing and Stating Your Specialty

There are two IT marketing techniques you can use to reinforce your specialty to targets and prospects. Case studies and Web sites can paint you as the best solution to prospects’ and clients’ problems.

Case Studies

A case study is a dressed-up testimonial. Typically, it is a picture of the client with a logo, full name, address and contact information. It’s an IT marketing strategy that consists of a few short paragraphs during which your client will talk about the benefits you’ve presented through your relationship with them and an endorsement signed by the client with your contact information at the bottom. If you have two-to-four case studies, they can prove to be a really powerful IT marketing tool.

Web Sites

If you put the right content on your Web site, it will have maximum impact as an IT marketing technique. Don’t advertise features of your business; instead advertise the benefits your bring and your specialty at solving your niche’s biggest IT issues.

Address a Niche with Each Web Page

If you are targeting three niches with your IT marketing campaign, you should have a separate Web page for each. The page should talk about industry-specific issues and the solutions you provide.

What are your niche’s hot buttons? Which software packages will move people to understand your competency? If you know the specific benefits you need to present to be compelling, you will know how to best create your IT marketing campaign and your Web site.

Emphasize Service with IT Marketing and Your Web Site

Your Web site traffic will come from one of two places: demand you’ve generated somewhere else; competitors looking for information. With this in mind, prospects should be clear that when they get to your Web site, you are emphasizing services and the problems they solve for small businesses.

Use case studies and your Web site as integral parts of your IT marketing activities and introduce yourself as a true specialist.

Blogged By: Joshua Feinberg