If you want to use IT marketing to sell a solution, you have to make others aware they have a problem. Then you have to show people you have the ability to solve the problem in a pain-free, affordable manner that will improve efficiency and bring in a good ROI.
IT Marketing: Seminars
Seminars are great IT marketing strategies because they build awareness. You don’t have to send out salespeople all over town. Instead, you get to talk about the fundamentals to a room full of people at the same time.
Seminars are much less intimidating to your prospects. If you follow up correctly and put good registration in place and a good method for inviting people, you can do a lot of business from seminars on technology issues that affect your niche.
White Papers and IT Marketing
Publishing a white paper or an e-zine is a great way to capture leads and follow up as part of a comprehensive IT marketing strategy. If you are running a direct mail campaign, one of the best ways to elicit a response is to offer a white paper that has a high perceived value.
You can develop the white paper yourself or outsource it to an experienced freelance writer. You can also adapt something from a reseller program to which you belong. If you regularly do seminars, you can just offer an edited transcript or white paper based on a previous seminar.
Spread the Word with IT Marketing
You can advertise a white paper when doing a display ad or direct mail piece. You give people an excuse to call or go online and request something. And when they request something, you can capture their information and use it as part of your IT marketing procedures.
The Main Idea about IT Marketing
To show prospects how valuable you are, you can make them aware of their problems and how you can solve them through seminars and white papers.
Blogged By: Computer Consulting 101 Professional Kit